These social media guidelines are to help encourage college representatives to share their voice in the social media online communities in an effective and constructive manner. Social Media Guidelines. • Share information you think others would enjoy or find useful. Barnard College welcomes the use of social media to interact with and inform the general public and the Barnard community in support of the College’s educational mission. B. It also allows you to delete spam comments and to block any individuals who repeatedly post offensive or frivolous comments. An effective social media site requires regular updates and fresh or engaging content. Check out this helpful article by Howard Greenstein on Mashable.com, “Facebook Pages vs. Facebook Groups: What’s the Difference?” for more ideas on which one would work best. When using social media channels, ask yourself: Alum Honored for Work and Leadership in Clean Energy, Equity, Los Angeles Film Critics Award Gianvito’s ‘Her Socialist Smile’, Inaugural BCE Conference Offers Wisdom for Creative Entrepreneurs, Social Media Guidelines When Posting as an Individua, Social Media Guidelines When Posting on Behalf of Emerson College, Safety and Privacy Tips for Social Media Networking, Consider managing your social platforms via. Be upfront and be quick with your correction. To request an account, contact social_media [at] emerson.edu. through the college's network, systems, or equipment, and (3.) Social media is a term used to describe a set of tools that encourage discussion and community, allowing people to build relationships and share information. Digg, StumbleUpon, Reddit, etc. Read the information below before engaging in any social media efforts as part of your official duties at Bryn Mawr. The WCAA has developed the following social media guidelines to help our alumnae volunteers manage Wellesley class, club, or shared identity group social media channels. Do not use Emerson’s name to promote or endorse any product, cause, or political party or candidate. There’s no such thing as a “private” social media site. Obtain appropriate written permission before publishing, transmitting, or storing copyrighted or intellectual property content on a College Affiliated Site. Social media guidelines should provide them with the tools they need to engage positively, respectfully, and inclusively. Here are a few general guidelines you should always follow when it comes to your social media activity: • Be respectful of others’ posts, even if you don’t agree with them. With social media guidelines, you can: Encourage employees to follow your official accounts; Share your company’s social media strategy ; Empower your employees to engage positively; Educate on social media best practices These guidelines apply to all Gettysburg College organizations including but not limited to academic departments, administrative offices, and student clubs and organizations. You are more likely to achieve your goals if you are constructive and respectful while discussing a bad experience or disagreeing with a concept or person. Be mindful that what you publish will be public for a long time—be sure that what you post today will not come back to haunt you. What you say directly reflects on the College. Search engines can turn up posts and pictures years after the publication date. Do not include any inappropriate personal information. Could I be subject to libel suits? Privacy does not exist in the world of social media. • Personalize the posts you share with your network so they enjoy viewing your unique posts. Individual bloggers have been held liable for commentary deemed to be copyright infringement, defamatory, proprietary, libelous, or obscene (as defined by the courts). Having a presence in these areas helps Carleton raise its visibility and connect with our external audiences. Consider what could happen if a post becomes widely known and how that may reflect both on the poster and the College. Employees are responsible for their interactions on social media sites. Removing material from network caches can be difficult. If you ever have any question about whether a message you are crafting is appropriate to post in your role as an Emerson employee, talk with your supervisor before you post. Expectations We expect all who participate in social media on behalf of Gettysburg College to understand and to follow these guidelines. Remember to back up your work on an external source in case of destructive attacks. Online news is instant, so readers are looking for the most up-to-date information they can find. For additional guidelines and information, please read and review the following policies. For social media profile avatars, the Office of Marketing will provide a template upon request of a new page. If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact the College Communications Office. For instance, what if I want to remove something I posted as a joke or to make a point? C. Be active. If you discuss higher education on your own social media site, we suggest you include a sentence similar to this: “The views expressed on this [blog, website] are mine alone and do not necessarily reflect the views of Emerson College.” This is particularly important if you could be perceived to be in a leadership role at Emerson. If you participate in or maintain a social media site on behalf … However, these tools also hold the possibility of a host of unintended consequences. How much information do I want strangers to know about me? What you write is ultimately your responsibility. Applications that allow you to interact with others online (e.g., Facebook, LinkedIn, Twitter) require you to carefully consider the implications of friending, linking, following, or accepting such a request from another person. If you publish content to any website outside of Emerson and it has something to do with the work you do or subjects associated with Emerson, use a disclaimer such as this: “The postings on this site are my own and do not represent Emerson’s positions, strategies, or opinions.”. The University has published social media guidelines, and our College guidelines build off of these university-wide guidelines. ), Review sites (Epinions, Yelp, ChoiceVendor, etc.). The Internet is open to a worldwide audience. Do not use the Emerson shield, wordmark, or any other Emerson marks or images on your personal online sites. LCC is committed to supporting honest, transparent, and knowledgeable dialogue across our social channels. ... ©1885 - 2020 Rollins College. Aim to publish at least one post per week. You can limit access somewhat but not completely, and you have no control over what someone else may share. Does my equipment have spyware and virus protections installed? Additional information on the appropriate handling of student and employee information can be found here. Visit Our Bears Return Website and COVID-19 Dashboard for Updates, Harold C. Smith Program in Christian Studies, “Facebook Pages vs. Facebook Groups: What’s the Difference?”, Social networking sites (e.g. as a representative of the college, (2.) To help you identify and avoid potential issues, we have compiled these guidelines. YouTube, Instagram, SlideShare, Flickr, etc. While social media tools are changing the way we work and how we connect with the public and other higher education institutions, Emerson policies and practices for sharing information remain the same. If you plan to use social media in your official capacity as an employee of Ursinus College, please respect the the following steps, guidelines for use & best practices listed below: Notify the college: Departments / offices / organizations that currently have a social media page or would like to start one should contact webmaster@ursinus.edu. Employees are encouraged to share College news and events that are a matter of public record with their family and friends. When fulfilling institutional or professional roles, employees should follow the same standards of behavior online as they would in face-to-face, phone, and other types of interactions. In addition to the individual guidelines discussed above, please follow these official guidelines when you create or post to a social media site on behalf of Emerson: To ensure that your social media efforts adhere to the design and policy standards of Emerson College and that your efforts are not tied specifically to an Emerson community member’s personal account, all official Emerson social media accounts must be created by or with approval from the Office of Marketing's social media team. Social media presences require diligent care and attention. The following social media guidelines were originally developed by the University of Michigan and have been edited and revised for the Emerson College community. Link back to the college’s website: When possible, link back to the Ursinus College website. Download Rollins Social Media Guidelines (pdf) STEP 2: Social Media Account Submission Form . The College Relations Office (CRO) has developed the following guidelines to ensure the most effective use of social media for the College's external marketing and outreach efforts. Do not post confidential or proprietary information about Emerson College, its students, its alumni, or your fellow employees. Cite and link to your sources whenever possible––that’s how you build community. Guidelines for Staff A framework of best practice, actionable guidance and useful resources for those managing UCL social media channels. Strive for high quality in content. Most York college social media accounts cater towards prospective and current students primarily, but your account may have a different audience. Comments can be forwarded or copied. Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so. LinkedIn, Facebook, Snapchat etc. The Office of Marketing reserves the right to disable or temporarily unpublish Emerson College social media accounts that are dormant (no posts, no activity) for more than SIX months, as such stagnancy reflects poorly on the College. Be respectful of comments received. All Rights Reserved. Relationships such as faculty-student, supervisor-subordinate, and staff-student merit close consideration of the implications and the nature of the social interaction. ), Social bookmarking sites (e.g. When page editors and administrators, especially students, have left the college and no longer require access to social media accounts, you must update/adjust your page roles immediately. Twitter, identi.ca, Jaiku, etc. The rapid growth of social media technologies combined with their ease of use and pervasiveness make them attractive channels of communication. Social media offers a new set of tools for communication with the potential for significant impact on institutional and professional reputations. Everything online has the potential to become public. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. Social media is defined as any set of accessible technologies and channels targeted at forming and enabling a community of participants to interact and collaborate. Think minutes or hours, not days. Keep it updated. When you are using social media for personal purposes and might be perceived as an agent/expert of Emerson, you need to make sure it is clear to the audience that you are not representing the position of the College or Emerson College policy. Effective social media commentary should be. Social Media Guidelines for Classes, Clubs and SIGs. While the recommended minimum frequency is once to twice a week, be sure not to overload your followers with updates. Purpose of MCC’s Social Media Sites. E. Should I create a Facebook Page or a Facebook Group? Social Media Guidelines When Posting on Behalf of Emerson College Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. Most people who maintain social media sites welcome comments—it builds credibility and community. Include your name, title, and department, where appropriate. Post news, events and items that are relevant to your target audience. The following are some guidelines to follow in these cases. Abide by the College Identity Standards. Social Media Guidelines. Do not present false or misleading information. Please contact social_media [at] emerson.edu any time an admin is removed or added. We suggest that all institutional pages have 2 full-time appointed employees who are identified as being responsible for content. If I give them my cell phone number, address, email, class schedule, a list of possessions (such as my CD collection), how might they use it? Review Emerson policies for more information on your responsibility as an Emerson employee. It is your responsibility to be informed about and regularly review the privacy policies of the social media you are using. Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. Be transparent. If your primary audience is external (meaning you want to share your program’s activities and info with the public and invite people to get involved), please create a “Fan” Page. What if I change my mind about what I post? As a guideline, do not post anything that you would not present in any public forum. The University has published social media guidelines, and the following College guidelines build off of these already-established University-wide guidelines. Provide constructive comments with the aim of adding value to the conversation. Lane Community College utilizes social media as an important tool for connection and engagement. A UCL Staff login is required for access. to represent or discuss matters related to the college. Remember that you’re most likely to build a high-quality following if you discuss ideas and situations civilly. Be professional: Posts on social media sites that are affiliated with the College should follow the College’s voice by remaining professional in tone and in good taste. Don’t list your home address or telephone number. Social media usage at Tallahassee Community College is governed by the same policies that regulate all other electronic communications which are located under the Identity and Branding System. Archival systems save information even if you delete a post. Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. With whom will they share it? Employees using social media on behalf of the college must abide by all applicable state and federal privacy laws, including but not limited to the Family Educational Rights and Privacy Act (FERPA), which protects the privacy of students’ records, and the Health Insurance Portability and Accountability Act (HIPAA), which protects the confidentiality of personally identifiable medical information. Wellesley College Alumnae Association. We thank our colleagues at the University of Michigan for sharing them with us and giving us permission to adopt and modify them for Emerson. Maintain content to keep it directly related to the topic of your site. STEP 3: Student Organizations Only. STEP 1: Review the Social Media Guidelines. Expand MCC’s online presence to provide timely, accurate and relevant information to students, parents, faculty and the community. Social Media Guidelines The following guidelines and policies apply for use of Atlanta Technical College’s Facebook, Instagram, Twitter, LinkedIn, and YouTube social media accounts. Creative Director Sprankle Hall 3rd Floor 610-409-3084dmonte@ursinus.edu, Tom Yencho Chief Communications Officertyencho@ursinus.edu, Ed Moorhouse Director of Communications (Media Contact) 610-409-3535emoorhouse@ursinus.edu. Be aware that information conveyed on an Affiliated College Site are statements of the College, and be cognizant of how that information will be perceived by all readers. If you identify yourself as a member of the Emerson community, ensure your profile and related content are consistent with how you wish to present yourself to colleagues. Ask yourself, would I want to see this published in the newspaper or posted on a billboard tomorrow or 10 years from now? The Office of Marketing will then grant the appropriate person(s) administrative access to those accounts. For example, there is the potential for misinterpretation of the relationship or the potential of sharing protected information. Others contain links that can infect your equipment with viruses that potentially can destroy data and infect others with whom you communicate. Could I be hurting someone? Remember, every employee is a potential brand ambassador. Responses should be considered carefully in light of how they would reflect on the poster and/or the College and its institutional voice. ), Social sharing sites (e.g. If the content of your message would not be acceptable for face-to-face conversation, over the telephone, or in another medium, it will not be acceptable for a social networking site. The same laws, expectations, and guidelines for interacting with students, prospective families, parents, alumni, donors, and other constituents apply. Have I asked permission to post someone else’s image or information? The line between professional and personal business is sometimes blurred: Be thoughtful about your posting’s content and potential audiences. Some sites collect profile information to SPAM you. Please familiarize yourself with these and follow them in any social media activities in which you may be posting as … This will earn you respect in the online community. Use good ethical judgment and follow the College’s policies and federal requirements, such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Family Educational Rights and Privacy Act (FERPA). Social Media Guidelines. This will help to increase traffic to the York College website. These practices apply to individuals posting on behalf of the College or an official College unit, though they also are helpful for anyone posting on social media in any capacity. If you make an error, correct it quickly and visibly. Please follow them when you are posting as a … These Social Media Guidelines provide information about how to safely and responsibly use social media at school, at home and on-the-go. The guide below will assist you through the basics of social media platforms, analytics, etiquette, and branding for a College of Arts & Letters related faction. Social media sites include the following: Define “Affiliate College Social Media Site”…. The information will include recommendations for appropriate social media communication, ideas on how to create a healthy digital image and procedures for protecting yourself and your privacy online. It’s appropriate to post at work if your comments are directly related to accomplishing work goals, such as seeking sources for information or working with others to resolve a problem. © 2020 Ursinus College. When posting to a social media site, you should: Let your Internet social networking do no harm to Emerson College or to yourself, whether you’re navigating those networks on the job or off. Current and prospective students, alumni, staff, faculty, and friends utilize Carleton’s Facebook, Twitter, YouTube, Instagram, and LinkedIn to stay connected. Hillcrest Christian College: Social Media Group & Page Guidelines By using the Hillcrest Christian College Facebook groups or pages, you agree: That you will not post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, or which otherwise breaches any law. Carleton College Social Media Guidelines. If you join a social network, make sure you are contributing valuable insights. You are personally responsible for the content you publish on blogs, wikis, or any other form of user-generated content. Quickly recall a post or respond quickly when asked for correction when you make a mistake. Be respectful. With the influx of information in the web era, your readers will be quick to ignore or delete you if your information is not helpful to them. Ideally, posts should be brief, and end with a link to content on the college’s website. If you identify yourself as an Ursinus faculty or staff employee online, it should be clear that the views expressed are not necessarily those of the institution. Not everyone will respect your personal or physical space. Don’t pick fights online. It’s better to verify information with a source first than to have to post a correction or retraction later. To provide consistent guidelines for official MCC social media sites. You should participate in personal social media conversations on your own time. Thoroughly and consistently monitor the site: Be aware of your audience. 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