To put it simply, we have a platform. Will Ferrell has started a podcast as the character he played in the movie of the same name. Hello, my friend. Promote. He also co-owns a company with us. Thats actually a podcast we make together thats actually awesome. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. How do you do it? In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Thats what were trying to true up. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Is that something you think about as targeting? We used Jun Group. We are a mass-reach medium. 2023 Vox Media, LLC. They do it like an hour a day. You dont? Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . I have not mastered this, by the way. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Do you worry that you dont have the same control? Its clearly not as regulated as radio. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Subscribe to our daily newsletter! I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Its not that theyre bad people. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. That was my next question there. We have a whole newsletter for podcasters. I want you all to download the iHeartRadio app. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Man, The Movie, The Podcast! The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. In fact, it was always there, but now it has exploded. You have a mass-reach medium. Thanks. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." This has made podcasting different. Weve all seen this, so Im not saying anything privileged. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. The things youre describing dont always happen, right? A million monthly downloads or more is a ton. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Do you convert people to Apple Podcast or to Spotify? The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Theres this adage for anybody that has worked in video. One is called the multi-platform group. That feels obvious to me. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. First of all, search engine optimization, period, is a version of what youre talking about. Its worked for them for 10, 15 years. Its why we widely distribute. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Yeah. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Its not a huge focus for us. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. Two really different examples. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? This is the org chart question now. Hi, Ron Burgundy fans! Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. The oldest one, Pierce, is 17. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Yeah, we do too. Its really that simple. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Its not like a low-engagement medium. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Oh, its right here. Yes. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. This is the only room where you can say that and people perk up. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. I do. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. I didnt think I would have or need a robust business affairs department two years ago. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. This is a split, right? This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Its not that being inside Discovery was bad, it was just different. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Its three guys who are hilarious and fantastic. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Both are completely okay and actually really perform well. Yes, of course we are. We ran a third-party research study two years ago with WARC. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Ill give two answers. Nothings perfect, but its pretty close to perfect. I know. We're the Film Fanatics. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. I dont have it candidly on a P&L anywhere. Its not the kind of game that is usual in this industry. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. But yes, weve seen that convert. There has never been a moment in the company that we were sidelined or deprioritized. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. We try to organize them into slates that have EPs and producers on top of them. ChatGPT will eat us all. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. I think weve said this publicly. Its a massive amount of the stuff we take in and that we call the media. One San Diego legend joins another for the definitive interview with the San Diego Chicken. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. So now its digitally infused, data-infused listening that they can target digitally. One hundred and twenty million a month? Its gone. Theyre all looking for internships. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast.
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