At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. Refunds can only be issued to your original payment method. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. It's very hard to make it and also find decent paying work. Viathon is a start-up carbon bike brand with a difference. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. The value from Viathon is good- not a spectacular deal but decent. Sign up today. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. what happened to viathon bikes Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. Hopefully the forks won't be on backwards. And every single article, including this one, focuses on the Walmart ownership. Schedule a free call. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. Buyers have 60 days from purchase to return the bike, and it can be new or used. Who makes Viathon frames? Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. And no im not interested in your bicycle either. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. He employs six engineers and designers at his Toronto-based studio. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Huh, no one wanted to buy a $6k hardtail that has no track record? 39w. How long do Walmart bikes last? There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. Walmart already has impeccable high-end bicycle connections. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. cycling, Press J to jump to the feed. Waiting for Whole Foods to offer MTBs. The Viathon Lineup. Our Fezzari Bicycle experts are here to help you find the perfect bike. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. Of course, you can always install a nice, compliant carbon post. We were not paid, nor bribed for this review. Walmart is long known as the home of low cost bic. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. (The Walmart connection can be found only on the sites copyright line.) You could get a 450 for the same as a well optioned V10. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. Walmart thinks so, and the retail juggernaut is betting its customers do too. The parts kits feature quality components from premium suppliers. At these prices you can buy if for the components and off the frame. Maybe in this specialist market they've done a better job. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Point being it comes with a lot more and substantially more development. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. Needs another $ 1,000 price drop still. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. "The negativity starts in-store with reports of forks installed backward. The difference is being wholly owned by US hypermarket chain Walmart. @alex There are better bikes in regard to front end compliance than the Viathon. not bad at all. bicycle The bikes will be available to order within weeks. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). the stigma of owning a bike bought at Walmart. 250? If we stopped inventing new shit the whole circus might just collapse in on itself overnight. But the bikes are neither crap nor cheap. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. Of course they will be. And that is the point. Katie Compton. A few things are apparent with Viathon. I have noted that we are not the only ones saying this, for what it is worth. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? The Bike Forum. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. Will hopefully bring the prices down across the board. In Europe there's this large French sports goods chain called Decathlon. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Viathon Bicycles announced today it will sponsor the Caffeine and Watts Club. Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. Maybe they could pump out some sultans for turner? Damn. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Could always ride it and return it! That makes sense. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. Por - 10 junio 2022. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. Not just kooks either. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Kev has 43,000 subscribers. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. They want tech, they want new features, they want new stuff. WHO WOULD HAVE THOUGHT? Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. refresh results with search filters open search menu. Shoppers will have four build choices per model. The average person is a Walmart shopper, he says. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. I'm seeing an unbranded power meter, but no mention of it. That said, the lineup doesn't make sense. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. But the bikes are neither crap nor cheap. Whole Foods kinda sells bikes through their shit parent company Amazon. Brand manager Zack Spinhirne-Martin doesnt see it that way. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Surprised it hasn't happened already or will it appear on tomorrow's front page! Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Honestly the bike prices are high because people buy them LOL. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. Years ago a friend of mine bought a carbon fiber Dura Ace bike. Spesh's Fuse 27.5 comes to mind, costing ~$1200. Should brick-and-mortar or other online retailers worry? But to drive the demand, there needs to be a product in place to capture attention. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 An s-works bike off the floor performs at a pro level. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. Press question mark to learn the rest of the keyboard shortcuts Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. Like was stated, much of the pricing for this sport is utterly absurd. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. The gravel scene is important for that. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. Thats a challenge. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. It has longer, slacker geometry than its road bike cousin and different tube shaping. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! At least they dont come with pegs. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. In the meantime, it seems Walmart isn't quite sure what they've created or who . Two many folks here getting a bit specific. installing vinyl sheet flooring on wall . I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. ''', And indeed they were. Your email address will not be published. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. @MDZ Thanks for checking out Riding Gravel and for that feedback. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . Don't think too fast. Posted Oct 2, 2019, We dentists don't shop at Walmart. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. Well I'm kinda torn here. The load is transmitted through four large bearings and a large 19mm chunk of steel. Not a fan of Walmart. Boost? Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. Thanks for your site. I'm a kiter, and that industry is even worse. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. Bike industry seems super healthy (at least outside looking in), coming from the moto world. But when people saw these bikes here, it was like, 'Hey, these are real bikes!
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